Datenschutz
1. Data protection at a glance
General information
The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data is any data that can be used to personally identify you. Detailed information on the subject of data protection can be found in our data protection declaration listed below this text.
Data collection on our website
Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. You can find their contact details in the imprint of this website.
How do we collect your data?
On the one hand, your data is collected when you provide it to us. This could, for example, be data that you enter into a contact form.
Other data is automatically collected by our IT systems when you visit the website. This is primarily technical data (e.g. internet browser, operating system or time of page access). This data is collected automatically as soon as you enter our website.
What do we use your data for?
Some of the data is collected to ensure that the website is provided error-free. Other data may be used to analyze your user behavior.
What rights do you have regarding your data?
You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request that this data be corrected, blocked or deleted. You can contact us at any time at the address given in the legal notice if you have any further questions about data protection. You also have the right to lodge a complaint with the responsible supervisory authority.
Analytics and Third Party Tools
When you visit our website, your surfing behavior can be statistically evaluated. This happens primarily with cookies and with so-called analysis programs. The analysis of your surfing behavior is usually anonymous; surfing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. You can find detailed information about this in the following data protection declaration.
You can object to this analysis. We will inform you about the objection options in this data protection declaration.
2. General information and mandatory information
data protection
The operators of these sites take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration.
When you use this website, various personal data is collected. Personal data is data that can be used to personally identify you. This data protection declaration explains what data we collect and what we use it for. It also explains how and for what purpose this happens.
We would like to point out that data transmission over the Internet (e.g. when communicating via email) can have security gaps. Complete protection of data from access by third parties is not possible.
Note on the responsible body
The responsible body for data processing on this website is:
The responsible body is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data (e.g. names, email addresses, etc.).
Revocation of your consent to data processing
Many data processing operations are only possible with your express consent. You can revoke any consent you have already given at any time. All you need to do is send us an informal email. The lawfulness of the data processing carried out until the revocation remains unaffected by the revocation.
Right to lodge a complaint with the responsible supervisory authority
In the event of data protection violations, the person affected has the right to lodge a complaint with the responsible supervisory authority. The responsible supervisory authority for data protection issues is the state data protection officer of the federal state in which our company is based. A list of data protection officers and their contact details can be found at the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html .
Right to data portability
You have the right to have data that we process automatically based on your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the data to be transferred directly to another person responsible, this will only be done if it is technically feasible.
SSL or TLS encryption
For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses an SSL or. TLS encryption. You can recognize an encrypted connection by the browser address line changing from “http://” to “https://” and by the lock symbol in your browser line.
If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
Information, blocking, deletion
Within the framework of the applicable legal provisions, you have the right to free information at any time about your stored personal data, its origin and recipient and the purpose of data processing and, if necessary, a right to correct, block or delete this data. You can contact us at any time at the address given in the legal notice for this purpose or for further questions on the subject of personal data.
Objection to advertising emails
The use of contact details published as part of the imprint obligation to send unsolicited advertising and information materials is hereby objected to. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited advertising information being sent, such as spam emails.
3. Data collection on our website
Cookies
Some of the websites use so-called cookies. Cookies do not cause any damage to your computer and do not contain viruses. Cookies serve to make our offering more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and that your browser saves.
Most of the cookies we use are so-called “session cookies”. They are automatically deleted after your visit. Other cookies remain stored on your device until you delete them. These cookies enable us to recognize your browser the next time you visit.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.
Cookies that are necessary to carry out the electronic communication process or to provide certain functions you require (e.g. shopping cart function) are stored on the basis of Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in storing cookies in order to provide its services in a technically error-free and optimized manner. If other cookies (e.g. cookies to analyze your surfing behavior) are stored, they will be treated separately in this data protection declaration.
Server log files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
- Browser type and browser version
- operating system used
- Referrer URL
- Host name of the accessing computer
- Time of server request
- IP Address
This data will not be merged with other data sources.
The basis for data processing is Article 6 (1) (f) GDPR, which allows the processing of data to fulfill a contract or pre-contractual measures.
contact form
If you send us inquiries using the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us in order to process the inquiry and in case of follow-up questions. We will not pass on this data without your consent.
The data entered into the contact form is therefore processed exclusively on the basis of your consent (Art. 6 Para. 1 lit. a GDPR). You can revoke this consent at any time. All you need to do is send us an informal email. The legality of the data processing operations carried out up to the time of revocation remains unaffected by the revocation.
The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.
Comment function on this website
For the comment function on this page, in addition to your comment, information about the time the comment was created, your email address and, if you do not post anonymously, your chosen username are stored.
Storage of the IP address
Our comment function stores the IP addresses of users who write comments. Since we do not check comments on our site before they are activated, we need this data in order to be able to take action against the author in the event of legal violations such as insults or propaganda.
Storage period for comments
The comments and the associated data (e.g. IP address) are stored and remain on our website until the commented content has been completely deleted or the comments must be deleted for legal reasons (e.g. offensive comments).
Legal basis
The comments are stored based on your consent (Art. 6 Para. 1 lit. a GDPR). You can revoke your consent at any time. All you need to do is send us an informal email. The legality of the data processing operations that have already taken place remains unaffected by the revocation.
4. Analysis tools and advertising
Google Analytics
This website uses functions of the web analysis service Google Analytics. The provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.
Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and enable your use of the website to be analyzed. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.
Google Analytics cookies are stored on the basis of Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.
IP anonymization
We have activated the IP anonymization function on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area before it is transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics is not combined with other Google data.
Browser Plugin
You can prevent the storage of cookies by setting your browser software accordingly; However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading the browser plug-in available under the following link and install: https://tools.google.com/dlpage/gaoptout?hl=de .
Objection against data collection
You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to this website: deactivate Google Analytics.
You can find more information about how Google Analytics handles user data in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de .
Order data processing
We have concluded a data processing contract with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Demographic characteristics in Google Analytics
This website uses the “demographic characteristics” function of Google Analytics. This allows reports to be created that contain information about the age, gender and interests of site visitors. This data comes from interest-based advertising from Google and third-party visitor data. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the section “Objection to data collection”.
Google AdSense
This website uses Google AdSense, a service for integrating advertisements from Google Inc. („Google“). The provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.
Google AdSense uses so-called “cookies”, text files that are stored on your computer and enable the use of the website to be analyzed. Google AdSense also uses so-called web beacons (invisible graphics). These web beacons can be used to evaluate information such as visitor traffic on these pages.
The information generated by cookies and web beacons about the use of this website (including your IP address) and delivery of advertising formats is transmitted to a Google server in the USA and stored there. This information may be passed on by Google to Google’s contractual partners. However, Google will not combine your IP address with other data stored about you.
AdSense cookies are stored on the basis of Article 6 (1) (f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.
You can prevent the installation of cookies by setting your browser software accordingly; However, we would like to point out that in this case you may not be able to fully use all of the functions of this website. By using this website, you agree to the processing of the data collected about you by Google in the manner and for the purpose described above.
Google Analytics Remarketing
Our websites use the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.
This function makes it possible to link the advertising target groups created with Google Analytics Remarketing with the cross-device functions of Google AdWords and Google DoubleClick. In this way, interest-based, personalized advertising messages that have been adapted to you on one device (e.g. cell phone) depending on your previous usage and surfing behavior can also be displayed on another of your devices (e.g. tablet or PC).
If you have given your consent, Google will link your web and app browser history to your Google account for this purpose. In this way, the same personalized advertising messages can be displayed on every device on which you log in with your Google account.
To support this feature, Google Analytics collects Google-authenticated user IDs, which are temporarily linked to our Google Analytics data to define and create audiences for cross-device advertising.
You can permanently opt out of cross-device remarketing/targeting by deactivating personalized advertising in your Google Account; To do this, follow this link: https://www.google.com/settings/ads/onweb/ .
The summary of the data collected in your Google account is based solely on your consent, which you can give or revoke at Google (Art. 6 Para. 1 lit. a GDPR). For data collection processes that are not merged in your Google account (e.g. because you do not have a Google account or have objected to the merger), the collection of data is based on Art. 6 Para. 1 lit. f GDPR. The legitimate interest arises from the fact that the website operator has an interest in the anonymized analysis of website visitors for advertising purposes.
Further information and the data protection regulations can be found in Google’s data protection declaration at: https://www.google.com/policies/technologies/ads/ .
5. Newsletter
Newsletterdaten
If you would like to receive the newsletter offered on the website, we need an email address from you as well as information that allows us to verify that you are the owner of the email address provided and that you agree to receive the newsletter . No further data is collected or only collected on a voluntary basis. We use this data exclusively to send the requested information and do not pass it on to third parties.
The data entered into the newsletter registration form is processed exclusively on the basis of your consent (Art. 6 Para. 1 lit. a GDPR). You can revoke your consent to the storage of data, the e-mail address and their use to send the newsletter at any time, for example via the „unsubscribe“ link in the newsletter. The legality of the data processing operations that have already taken place remains unaffected by the revocation.
The data you provide to us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted after you unsubscribe from the newsletter. Data stored by us for other purposes (e.g. email addresses for the member area) remains unaffected.
MailChimp
This website uses MailChimp services to send newsletters. The provider is Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.
MailChimp is a service that can be used, among other things, to organize and analyze the sending of newsletters. If you enter data for the purpose of subscribing to the newsletter (e.g. email address), it will be stored on MailChimp’s servers in the USA.
MailChimp is certified according to the “EU-US Privacy Shield”. The “Privacy Shield” is an agreement between the European Union (EU) and the USA that is intended to ensure compliance with European data protection standards in the USA.
With the help of MailChimp we can analyze our newsletter campaigns. When you open an email sent with MailChimp, a file contained in the email (so-called web beacon) connects to MailChimp’s servers in the USA. This makes it possible to determine whether a newsletter message was opened and which links, if any, were clicked on. Technical information is also collected (e.g. time of access, IP address, browser type and operating system). This information cannot be assigned to the respective newsletter recipient. They are used exclusively for statistical analysis of newsletter campaigns. The results of these analyzes can be used to better adapt future newsletters to the interests of the recipients.
If you do not want MailChimp to analyze you, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message. You can also unsubscribe from the newsletter directly on the website.
Data processing is based on your consent (Art. 6 Para. 1 lit. a GDPR). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations that have already taken place remains unaffected by the revocation.
The data you provide to us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from both our servers and MailChimp’s servers after you unsubscribe from the newsletter. Data stored by us for other purposes (e.g. email addresses for the member area) remains unaffected.
For more information, please see MailChimp’s privacy policy at: https://mailchimp.com/legal/terms/ .
Conclusion of a data processing agreement
We have concluded a so-called “Data Processing Agreement” with MailChimp, in which we oblige MailChimp to protect our customers’ data and not to pass it on to third parties. This agreement can be viewed at the following link: https://mailchimp.com/legal/forms/data-processing-agreement/sample-agreement/ .
6. Plugins und Tools
YouTube
Our website uses plugins from the YouTube site operated by Google. The website is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.
When you visit one of our pages equipped with a YouTube plugin, a connection to YouTube’s servers is established. The YouTube server is informed which of our pages you have visited.
If you are logged into your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.
The use of YouTube is in the interest of an attractive presentation of our online offerings. This represents a legitimate interest within the meaning of Article 6 Paragraph 1 Letter f GDPR.
Further information on how to handle user data can be found in YouTube’s privacy policy at: https://www.google.de/intl/de/policies/privacy .
Google Web Fonts
This site uses so-called web fonts, which are provided by Google, for the uniform display of fonts. When you access a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.
For this purpose, the browser you use must connect to Google’s servers. This gives Google knowledge that our website was accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and attractive presentation of our online offerings. This represents a legitimate interest within the meaning of Article 6 Paragraph 1 Letter f GDPR.
If your browser does not support web fonts, your computer will use a standard font.
Further information about Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://www.google.com/policies/privacy/ .
Google Maps
This site uses the Google Maps map service via an API. The provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.
In order to use the functions of Google Maps, it is necessary to save your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer.
The use of Google Maps is in the interest of an attractive presentation of our online offerings and to make it easy to find the places we indicate on the website. This represents a legitimate interest within the meaning of Article 6 Paragraph 1 Letter f GDPR.
You can find more information on how to handle user data in Google’s privacy policy: https://www.google.de/intl/de/policies/privacy/ .
7. Online marketing and affiliate programs
Amazon affiliate program
The operators of the pages participate in the Amazon EU partner program. Amazon includes advertisements and links to the Amazon.de website on our pages, from which we can earn money through reimbursement of advertising costs. Amazon uses cookies to track the origin of orders. This allows Amazon to recognize that you have clicked the partner link on our website.
The storage of “Amazon cookies” is based on Art. 6 lit. f GDPR. The website operator has a legitimate interest in this, as the amount of his affiliate remuneration can only be determined through the cookies.
Further information on Amazon’s use of data can be found in Amazon’s privacy policy: https://www.amazon.de/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=3312401 .